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Not your father’s cliche. Oh wait; it is.

September 6, 2007 by Dave Knadler

Maybe it’s time to retire the phrase, “This is not your father’s [blank],” where blank is the latest piece of obsolescent consumer goods some company is struggling to rebrand. I see it about four times a day, most recently in this New York Times story about the latest effort to hawk one more thing I hate: an electronic book reader. Amazon is reportedly set to unveil the […]

Filed Under: e-book readers

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